Stop Being an Artist.
Start Running a Music Business.
Image Music Group provides music business consulting, artist branding, release strategy, and music marketing services for independent artists.
Built from executive marketing leadership and Berklee College of Music business training
NBCUniversal
Senior Director, Sales & Marketing
Berklee College of Music
MS Music Business & Law
St. Thomas University
AI & Leadership Keynote Speaker
Board Member
Treasurer, GMCC
Services
Image Music Group
Image Music Group is led by Andres Florez — a Berklee College of Music MS graduate, Fortune 35 Senior Director at Comcast NBCUniversal, keynote speaker, and board member with over a decade of real music industry experience.
IMG was built on one belief: independent artists deserve access to the same level of strategy, marketing, and business expertise that major label artists receive.
We work with emerging and established independent artists to build sustainable careers through brand strategy, marketing, release planning, and music business consulting — without sacrificing creative freedom.
If you’re ready to stop being just an artist and start running a music business, you’re in the right place.
What we build
Artist Branding
- Develop a recognizable identity and visual direction.
Release Strategy
- Launch music with intentional rollout planning and audience targeting.
Audience Growth
- Build sustainable fan growth through content and platform strategy.
Music Business Education
- Learn how to operate like a business, not just a creator.
Ready to master the music business?
The Image Music Playbook is coming — a complete music business education for artists, managers, and industry professionals. Built by a Berklee MS and Fortune 35 strategist. Join the waitlist for founding member pricing.
Our Partners
